Welcome to Cellular Attitude. We offer innovative and effective sales training, employee engagement and helping businesses deliver actual results to the bottom line. Call us on 020 8530 9797 for a quick informal discussion

The Training Programmes

Cellular Attitude delivers training to all businesses that want to see a positive impact on their actual results.

Through psychologically based programmes, staff gain a better understanding of their behaviour, learn new techniques to achieve the desired outcomes, gain tremendous confidence and the ability to become a more effective worker.

The initial focus of Cellular Attitude is sales and customer based employees, however, our motivational speeches, Cellular Attitude workshops, executive coaching a and employee engagement programmes have benefitted employees across the board, from Sales to Accounts, from Customer Service to Yard Staff, From HR to Health and Safety.

Our training is supported by our online learning management system ‘TrainingBot’ developed by Adam Caplan and his team to deliver a positive online learning experience. It includes the entire Psychology Of Sales programme and many other courses as well.

A Family Business

A true family business, father and daughter, Adam and Bianca Caplan.

A simple mission – to make selling ethical, easy and effective.

Based on the tenets of the books Cellular Attitude – the 9 step guide to a happier life and The Psychology Of Sales, the programmes delivered are designed to help salespeople understand how to sell effectively and unlock the barriers that cause them to fail.

Available as an online programme, delivered in person or as hybrid options, this is sales training based on psychology, communication and has been delivered to thousands of delegates around the world.

Meet the team: 

Adam Caplan

Adam, 50, is a motivational speaker, author of Cellular Attitude, trained trauma therapist and sales expert who has over 30 years of experience in the field of sales. Adam has worked with many companies to boost their margins by up to 300%. Adam is the creator of the Cellular Attitude online course ‘The Psychology of Sales’ and ‘The Language of Sales’. Adam has helped change the lives of many through helping people achieve a positive mindset and reach their goals in life and the workplace.

A complete aviation nut, if you start talking about planes, prepare for a long evening!

Bianca Caplan

Bianca Caplan, 25 has been trained by her father, Adam in the art of sales since a young age. She has experience in public speaking and been actively selling since the age of 16. With experience in retail, finance, e-commerce and tech, having worked both in the UK and overseas, Bianca’s age and experience makes her relatable and engaging to the younger generation. Bianca has a vivacious, bubbly and positive outlook on life. Bianca has achieved top sales rep results in multiple companies before joining forces in the family business. Adam often says the Bianca’s the better salesperson!

Bianca is also an accomplished chef and writes a food blog. 


Born to sell


Getting in touch is easy. Call us on 020 8530 9797 or fill in the form below and Adam or Bianca will call you back shortly. Thanks for getting in touch