TRUST. It can be defined as when a person is willing to rely on the actions of another even though the outcome may not be certain. We have a natural desire to trust people and it is the basis upon which we build our relationships. In the past many confidence tricksters, masquerading as salespeople have abused this natural desire. As a result, salespeople are often districted by customers. In psychology, trust is believing that the person who is trusted will do what is expected. If this doesn’t happen we stop trusting that person, or that group. In fact we often distrust … Continued