I was training clients earlier this week and a realisation came to me right in the middle of the session. We were talking about the importance of asking questions and the danger of answering questions when it occurred to me that I was asking my delegates to learn a new language. Regular readers and subscribers will know that I am extremely insistent upon any sales person not answering customers questions directly, rather I’d want them to acknowledge their question and ask a clarification question instead. Much of my sales training involves delegates getting a real understanding of what really happens … Continued