Welcome to Cellular Attitude. Our mission is to help businesses and their people to:

Engage – Train – Learn – Develop – Grow – Deliver – Lead – Succeed – Thrive

We offer innovative and effective sales training programmes, senior leadership and management programmes, from Team Leader to the Thinkers 50 MBA, online training solutions and a unique, innovative marketing experience through our partner The Promotional Aircraft Company.

We believe that the secret of successful businesses depends upon the people within. We treat businesses like living organisms, the heart of the business is the nucleus, your people are the cell, the culture of your organisation is the DNA running through both. 

Feed your business with training and professional development and watch your results grow and multiply. 

Partner with Cellular Attitude to start cultivating immediate results.

The Training Programmes

Cellular Attitude delivers training to all businesses that want to see a positive impact on their actual results.

Through psychologically based programmes, staff gain a better understanding of their behaviour, learn new techniques to achieve the desired outcomes, gain tremendous confidence and the ability to become a more effective worker.

The initial focus of Cellular Attitude is sales and customer based employees, however, our motivational speeches, Cellular Attitude workshops, executive coaching a and employee engagement programmes have benefitted employees across the board, from Sales to Accounts, from Customer Service to Yard Staff, From HR to Health and Safety.

Our training is supported by our online learning management system ‘TrainingBot’ developed by Adam Caplan and his team to deliver a positive online learning experience. It includes the entire Psychology Of Sales programme and many other courses as well. For more details on any programme, please call us on 020 530 9797

Sales Training Programmes

  • The Psychology Of Sales programme – 2 day foundation course, essential.
  • Telephone selling – 1,2 or 3 day courses
  • Advanced Sales Training programme. Choose from a number of modules to create the programme right for your team. Options: Account management, high value client relationships, sales reps, professional cold calling/ business development, dynamic sales presentations, great sales meetings, structuring deals and creating ownership
  • Negotiation Skills – 1 day course
  • Mentoring – Follow up sessions, listening to calls, ongoing advice and support service.
  • Networking for your business – 1 day course

Management training

  • Building and managing a great sales team – 2 day course (Inc: KPI’s & Maths of sales)
  • Managing underperforming sales people and turning them around – 1 day programme
  • KPI’s and the Maths of sales – 1 day course
  • Executive coaching & management mentoring – bespoke programmes
  • The Leadership & Management programmes through the NCLM

Advanced Customer Service Programmes

  • Exceptional customer service – 1,2 3 and 4 day courses.
  • Managing customer service agents and avoiding their burn out. 1 day course

Online Training Portal

  • A learning management system that includes the online version of The Psychology Of Sales, other programmes and is a fully functioning staff training tool.

Staff engagement & Motivation

  • Communication and the Cellular Relationship Wheel – 1 day course
  • Cellular Attitude Motivation Workshops – 2 day courses split over a 30 day period
  • Public speaking – 1 day course

A Family Business

A true family business, father and daughter, Adam and Bianca Caplan.

A simple mission – to make selling ethical, easy and effective.

Based on the tenets of the books Cellular Attitude – the 9 step guide to a happier life and The Psychology Of Sales, the programmes delivered are designed to help salespeople understand how to sell effectively and unlock the barriers that cause them to fail.

Available as an online programme, delivered in person or as hybrid options, this is sales training based on psychology, communication and has been delivered to thousands of delegates around the world.

Meet the team: 

Adam Caplan

Adam, 50, is a motivational speaker, author of Cellular Attitude, trained trauma therapist and sales expert who has over 30 years of experience in the field of sales. Adam has worked with many companies to boost their margins by up to 300%. Adam is the creator of the Cellular Attitude online course ‘The Psychology of Sales’ and ‘The Language of Sales’. Adam has helped change the lives of many through helping people achieve a positive mindset and reach their goals in life and the workplace.

A complete aviation nut, if you start talking about planes, prepare for a long evening!

His weekly blog, Born To Sell, written for his BNI chapter is well worth following.

Bianca Caplan

Bianca Caplan, 25 has been trained by her father, Adam in the art of sales since a young age. She has experience in public speaking and been actively selling since the age of 16. With experience in retail, finance, e-commerce and tech, having worked both in the UK and overseas, Bianca’s age and experience makes her relatable and engaging to the younger generation. Bianca has a vivacious, bubbly and positive outlook on life. Bianca has achieved top sales rep results in multiple companies before joining forces in the family business. Adam often says the Bianca’s the better salesperson!

Bianca is also an accomplished chef and writes a food blog. She’s following in her Dad’s footsteps and is currently learning to fly as well.


Born To Sell – The Blog


Getting in touch is easy. Call us on 020 8530 9797 or fill in the form below and Adam or Bianca will call you back shortly. Thanks for getting in touch