The bubbly Bianca Caplan and I discussed this at length in our recent webinar, Selling In A Mask!
The truth is, the world has changed but what people need and want is still the same. The difficulty (Actually, THE OPPORTUNITY) is that it is harder to sell to customers than it was before…. for bad or lazy or unethical salespeople. I happen to think that is a great thing.
I think it’s a great opportunity for the ethical, loyal, loving and kind salesperson to really stand out from the crowd.
How? Well, you’ll have to watch the webinar to find out!
Here’s a hint though: Find out what the customer’s true needs and wants are BEFORE you do any selling.
Enjoy, and if you want to come to the next one, it’s December 1st!