The anti-sales manifesto. A webinar on January 4th, 18:30 GMT. Learn the hidden codes in selling
Register for free here: https://us02web.zoom.us/webinar/register/WN_xZZ1MeKUTLaKzVZ4BAr5dg
I’m a sales trainer, I’m a sales coach and I’m a salesperson.
You might wonder what I’m doing writing the anti-sales manifesto.
Simply put, I want to put forward my case to STOP people selling.
I don’t like what is happening in selling, I don’t like how many salespeople are selling and they are all making their lives (and the lives of their customers) harder, more unpleasant and less effective.
You see, I believe in helping people buy the product or service that’s right for them. Honesty, transparency, authenticity is the hallmark
I don’t believe in selling to people products or services that they don’t want, don’t need, won’t use and will regret buying later on.
When we sell (and when we teach people to sell) we don’t even mention our services, the benefits our services deliver or discuss any aspect of what we can do for customers.
Until, we know with as much certainty that we can muster that the person we are talking to will benefit from using our service. In other words, we won’t sell until we know that what we are offering is right for the customer.
We don’t want to ever provide a solution that has had to be ‘sold’ to a customer, we only want to provide solutions that customer want to buy. If you need to persuade, convince, manipulate or push what you offer, then you are not selling, you are scamming. You wouldn’t scam your loved ones, would you?
We believe you should find out everything about the customer’s needs, wants and situation BEFORE you even mention your solution in any detail.
We believe you should treat your customer’s as you would someone you loved deeply. If you love someone deeply, you will get them the best deal, make sure it’s absolutely, ABSOLUTELY, the right thing for them to buy before you’ll let them buy something.
Telling customers why they should buy your product or service, because you want the order is unethical and not what we believe in. We believe in Selling Love, the idea that if you sell with love, with the intention of making sure we treat our customer as the most loved and important person, we will instinctively ensure that they get the right product or service, with the best support and this, is what selling should be.
So, my manifesto is simple.
STOP SELLING WHAT YOU WANT TO SELL AND SELL WHAT THEY WANT TO BUY
START CARING ABOUT YOUR CUSTOMER’S NEEDS AND WANTS
STOP TELLING CUSTOMERS WHY THEY SHOULD BUY AND FIND OUT WHAT THEY WANT
START HELPING THE CUSTOMER BUY THE PRODUCT OR SERVICE THAT IS RIGHT FOR THEM
START LOVING THE CUSTOMER AS IF THEY WERE FAMILY
Stop selling, start caring, stop telling, start helping, stop scamming, start loving.
Join the sales revolution and come to my free Anti-Sales Manifesto webinar on January 4th 2021 and learn why The Anti-Sales Manifesto is the future of selling! : https://us02web.zoom.us/webinar/register/WN_xZZ1MeKUTLaKzVZ4BAr5dg
Adam Caplan, London, November 2020