Adam Caplan’s, The Psychology of Sales online training with Cellular Attitude & Psychology Of Sales books bundle

£120.00 inc VAT

A sales training programme with 37 professionally filmed modules featuring a master sales trainer. Comes with 124 page training workbook and a signed copy of Cellular Attitude for all learners (UK only, overseas get eBook versions)



Adam Caplan’s The Psychology Of Sales course is also available as an online programme for £99 plus VAT per learner.

This course can act as stand alone training to improve your sales or as part of a face to face training with Cellular Attitude.

The Psychology Of Sales ONLINE includes 37 modules, each with a professional training film and assessment. The programme has a pre-training assessment and a post training course assessment. Learners must pass the assessment with each film in order to progress to the next one, ensuring that they have understood the topic being trained.

Learners that complete the course have reported significant improvements in their sales results, activity and closing percentages.

Suitable for desktop or mobile device access.

The programme includes:

  1. What is selling?
  2. What is selling and understanding ‘The Sales Process’
  3. Helping customers make the right buying decision and the 8 steps of ‘The Sales Process’
  4. How to be effective with your sales and your time
  5. The best ways of working
  6. The 4 step trust creation process
  7. Getting your customers to like and trust you
  8. Active listening
  9. The Customer Trust Generator – Actual and perceived communication
  10. The Customer Trust Generator – Building Trust
  11. The Communication Matrix
  12. Verbal and face to face communication
  13. What actually happens when we communicate
  14. The power of acknowledgements
  15. Emotional Scale Mapping
  16. Building relationships – what to do and what not to do
  17. The right and wrong techniques to building rapport
  18. The Wheel Of Rapport
  19. Respect, trust and affection
  20. When a relationship goes wrong
  21. The 9 step relationship recovery process
  22. Relationship recovery
  23. The Matrix Module
  24. Telling isn’t selling
  25. The importance of asking questions
  26. Simple closing techniques
  27. Your job as a great salesperson
  28. The school system
  29. The 5 A’s of selling
  30. The 5 A’s of selling continued
  31. The summary of the 5 A’s of selling
  32. Our personal operating system
  33. Question phobia
  34. Grammar in sales
  35. The benefits of using the past tense
  36. The Sales Wheel with tenses
  37. The Assertive Selling method and course conclusion

The programme has helped salespeople in the finance, construction, software, media, education, sport and legal sectors to improve their sales results.

Each purchased course comes with a 124 page training workbook, valued at £20-00 and a signed copy of Cellular Attitude for all learners, valued at £14-95 (UK only, overseas get eBook versions of both)


Additional information

Weight 600 kg
Dimensions 26 × 16 × 3.5 cm


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