Getting in front of the right person is half the struggle!
Open The Door is the first webinar in the Master Class series Selling To Retailers.
Adam Caplan, motivational speaker, sales coach, trainer and author of Cellular Attitude and The Anti-Sales Manifesto offer suppliers to the retail industry an webinar packed to the rafters with advice, coaching and inside tips on how to approach retailers or other departments within retailers so that you don’t go round in circles and get the opportunity to pitch your product or service to the right person at the right time. In the ‘Open the door Master Class’, Adam Caplan is joined by Nicola Kirby to look at what strategy you should adopt when starting to work with new customers. Nicola will share what has worked for her both as a very successful buyer and supplier to large retailers. Her wealth of knowledge and expertise has shaped her global career with retailers such as Next, Next Sourcing, John Lewis, M&S, Courtaulds, Clarks and Arcadia, amongst others.
This session will help you get better at that vital skills when selling to retailers: opening the door!
The webinar lasts 3 hours and will be available offline for all registered attendees. It is run twice and purchase grants access to both webinars and both recordings.
Price: £125.00 + VAT (£150.00 inc VAT)
Session 1: 28/6/2021. 14:00 GMT
Session 2: 9/7/2021. 09:30 GMT
How we sell has been changed by the pandemic and it’s likely that some of these changes will continue for the foreseeable future.
Selling to retailers has been affected in the same manner.
Getting in front of a new retailer or even a new department within an existing retailer is less straightforward than it used to be.
Understanding what to say to get that appointment, how to manage the initial engagement and how to ensure you can handle objections specific to the retail buyer environment will be an important skill to learn.
Nicola will share her knowledge on how to prepare and plan your approach, what to say and specifically what to avoid. She will also share some of her stories of how suppliers won her over and how she used these skills as a supplier to win large contracts.