The Anti-Sales Manifesto, which includes The Psychology Of Sales – by Adam and Bianca Caplan, has been created so that you can learn to SELL MORE NOW and SELL WITH LOVE
This book includes our thoughts on successful selling in the post-Covid-19 era.
We are sales trainers, sales coaches, and salespeople.
Simply put, we want to put forward our case to STOP people ‘Selling’.
We do not like what is happening with selling r how many salespeople are selling. They are making their lives (and the lives of their customers) harder, more unpleasant, and less effective.
You see, we believe in helping people buy the product or service that is right for them. We do not believe in ‘selling’ people products or services that they do not want, do not need, will not use, and will regret buying later.
Our manifesto is simple.
STOP SELLING WHAT YOU WANT TO SELL
START CARING ABOUT YOUR CUSTOMERS WHY THEY SHOULD BUY
START HELPING THE CUSTOMER BUY THE PRODUCT OR SERVICE THAT IS RIGHT FOR THEM
STOP DECEIVING BOTH YOURSELF AND THE CUSTOMER
START LOVING THE CUSTOMER AS IF THEY WERE FAMILY
What you will read in here will change how you sell forever
As in Cellular Attitude, The 9-step guide to a happier life, if you put the knowledge in here into action, then this book will help you make significant and lasting change.
Choose to eliminate fear and generate more sales than you thought possible.
We appreciate that you’ve got sales ability and experience, however, the situation is that the material you are going to learn in this book will help you become better at selling, so we would like you to approach this material with an open mind so that you can get the best out of it.
Would that be OK?
Adam and Bianca Caplan